The Cosmetics Packaging Market 2012-2022
Several consumer-driven trends are impacting the cosmetics packaging markets. The average consumer in the mature industrial nations is aging, and demanding more of premium cosmetics packaging. Heightened popularity of male grooming, particularly in the emerging markets, is increasing cosmetics consumption in hair care and facial skincare sectors. The consumers are also increasingly looking for added value in the cosmetics they buy, and cosmetics producers are seeking to create this via adding integrated applicators and innovative techniques to the packaging of the products. All these factors are enabling solid growth prospects for the global cosmetics packaging markets.
National cosmetics packaging markets in US, Japan and major European countries will remain central to the cosmetics packaging market over the forecast period to 2022, as premiumisation of cosmetics drives the development of cosmetics packaging. Growth within emerging markets in Asia, Latin America, Eastern Europe, Middle East and Africa will enable more of the consumers in these countries to join the emerging middle class and will heighten their demand for various cosmetic products. As professional occupations become more common in emerging markets, appearances become more crucial and consumers are increasingly willing to spend their disposable income on cosmetics such as hair care or skincare.
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